MEDIA SPONSORS

RADIO

KMJ 580
KSKS COUNTRY
JACK FM
MEGA 97.9
Y101
KCBL FOX SPORTS 1340
ESPN RADIO 1430

TELEVSION

COMCAST CABLE
CBS 47
KMPH FOX 26
KFTV 21 UNIVISION
KSEE 24 NBC

PRINT

Fresno BEE

MEDIA CAMPAIGN FACTS

ADULTS 25-54 years of age with families

Reaching 685,000 Adult consumers

Multi-Media Campaign 2/5-3/30

Over 2,100 radio commercial messages

Over 525 television commercial messages

Print circulation reaching over 80,000 homes and businesses

Over 600 internet radio commercials

Tile banner ads on major media sponsor home pages

FRESNO RADIO PROMOTIONS IN DETAIL

Peak Broadcasting, your one stop shop, will combine on-air, on-site, and web site into one BIG PACKAGE to bring sizzle and excitement to the upcoming Fresno Outdoor Recreation and Sportsmen’s Show!

KMJ AM 580

  • KMJ will partner with the Fresno Outdoor Recreation & Sportsmen's Show to promote the concert & movie nights happening on site with a combination of live and recorded promotional announcements & ticket giveaways.
  • KMJ will promote the Fresno Outdoor Recreation & Sportsmen's Show 2 weeks prior to the event with a fun on-air and on-line contest!
  • KMJ listeners will be given an exciting opportunity to win a family 4 pack of tickets everyday for 2 weeks leading up to the show. Listeners will be directed through live and recorded promotional mentions to visit kmj580.com and Enter to Win. The Fresno Outdoor Recreation & Sportsmen’s Show logo and event information will be posted on the KMJ web site, as well as a link for to the official site and ticket information.
  • BUT THAT'S NOT ALL, all ticket winners will automatically be qualified to win the Grand Prize Package - a two night stay at the Pines Resort in beautiful Bass Lake.
  • KMJ will kick off this exciting contest with a live announcement on-air and an E-Mail Blast to almost 7,000 KMJ Preferred Club Members. The Fresno Outdoor Recreation & Sportsmen's Show logo, event, and ticket information will be included in this E-Mail Blast.
  • KMJ's listeners are very responsive and will Enter to Win tickets to this event.
  • KMJ listeners are affluent and have disposable income. KMJ listeners are your target audience for the Fresno Outdoor Recreation & Sportsmen's Show.



Added Value Opportunities
with Kiss Country

  • Featured on www.ksks.com with icon/banner includes hyperlink in Kiss Country Business Directory. Potential discount ticket (coupon) to be printed from online PDF file.
  • On air ticket giveaways with live promotional mentions
  • Major Attraction Sponsorship
  • Potential Morning Show Interview/Appearance with Program Director’s permission of content and scheduling.
  • KSKS can also partner in securing talent and promoting the Friday night concert.

105.9 JACK FM will sponsor
“Movie Night” at the
Fresno Outdoor Recreation
& Sportsmen’s Show.

  • JACK will provide the following: –Movie(s), outdoor projection screen and sound system. –Jack’s “Slacker Pack” for attendees complete with box of Cracker Jacks, Goobers Candy, Jack in the Box coupons, Jack’s game, and other goodies. Movie Night will be supported with the following:
  • 20 (:30) recorded on-air promos per week to air from January 28th -March 23rd,
  • 30 (:30) promotional announcements to air from March 24th - 29th
  • One 2 hour remote broadcast from Chukchansi Park

Jack listeners will be encouraged to submit photos or video clips of their most extreme water sports experience to www.1059jack.com. Listeners will vote for their favorite extreme video clip or snapshot. The winners will receive family 4 packs to the Fresno Outdoor Recreation & Sportsmen’s Show. We will also provide extreme prizes (wakeboarding lessons and accessories, white water rafting trip, jet ski rentals) to the top 3 video clips or snapshots. This Extreme promotion will be supported with the following:

  • 20 (:30) recorded on-air promos per week to air from January 28th to March 23rd, 2008
  • •25 (:30) recorded promos per week to air online from January 28th to March 23rd, 2008
  • Dedicated web page with banner, hyperlink, and print coupon link.

Y101 has a large and
dedicated audience
of women with families.

To appeal to the parents and the kids, Y101 will promote this contest that helps entice the whole family to the Fresno Outdoor Recreation & Sportsmen’s Show. Promotion will include:

  • Live remote broadcast from “Mt. Y” (Rock-climbing wall) at Kids’ Land Sat, March 29th to promote fun for the kids AND win prizes.
  • A minimum of 50 live and recorded promos dedicated to Kid’s Land and “Mt. Y”
  • For each successful climb, listeners will receive an entry for prizes, large and small. (Prizes to be determined) PLACEMENT ON THE POPULAR Y101 WEBSITE:
  • Link on the Y101 web page to a jump-page designated just for the Fresno Recreation & Sportsmen’s Show.
  • Includes event information, link to event website and customized printable coupon for the Y101 listener and their family.
  • INCLUSION IN THE Y101 LISTENER REWARDS CLUB
  • Includes 20 promotional announcements per week driving listeners to log on and win.
  • ON AIR GIVEAWAYS
  • Ticket giveaways for 3 weeks leading up to the show
  • 45 live mentions in conjunction with the ticket giveaways (3 per day)